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The secret behind product-design contests | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Sarah Barmark/Canadian Business

The names of the finalists in Frito Lay Canada’s Do Us a Flavour contest, where people are invited to invent a brand-new chip, sound more like parodies than actual products. “Bacon Poutine”? “Cinnamon Bun”? Neither seems like a strong contender to unseat Salt & Vinegar.

http://www.canadiangrocer.com/top-stories/the-secret-behind-product-design-contests-46171
 

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